Collection NameTate Public Records: Visitor Services and Publicity
Reference Number (click the number to browse all records in this collection)TG 6
Alternative Reference NumberGB 70 TG 6
TitleVisitor Services and Publicity
Access StatusOPEN
LocationRed Zone
DescriptionScope and content: policy, 1932; visitors, 1937-1991; attendance figures, 1930-1978; visitor surveys, 1969-1986; print, 1966-1992; public relations, c1910-1964; press releases, 1940-1962; advertising, 1947-1951; image, 1960-2000.
ArrangementThe archive has been listed according to the principles set out in the General International Standard Archival Description (ISAD(G)) and to guidelines issued by the Public Record Office. The list comprises the file reference, dates, title and brief description. Archives relating to Visitor Services and Publicity have been given the class number TG 6. Material in this class has been listed down to file level.
Administrative HistoryThe functions of visitor services and publicity were originally performed by the central administration of the Gallery. In 1952 the role of providing information was taken on by the Publications Department. Over time a separate Information Department evolved and by 1980 a separate Press Office was established. Information services are now covered by the Communications Department and site specific Visitor Services departments. The main functions of these departments are to deal with requests for information, press releases, promotional material and marketing.
Custodial HistoryThe records have either been deposited in the archives via the Director's Office or had previously been transferred to Gallery Records or its predecessors.
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